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The Great British Bake Off sees success on TikTok as contestants create inspiring and accessible content for Gen Z audiences

Posted by Lucinda Diamond in Trends

3 years ago

The Great British Bake Off season 12 saw Italian baker Giuseppe Dell’Anno take the crown, in what was one of the closest finals the show has ever seen. As the show’s winner, Giuseppe is now in a good position to have an illustrious and successful career online as a food influencer, and in doing so, he would join other…

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