The newsletter revival: 10 influencers leading the comeback of subscription-based content

Posted by Dina Zubi in Trends

2 weeks ago

Newsletters were once thought of as a thing of the past, but several content creators have started connecting with their audiences through subscription-based material. For instance, author, writer and pop culture commentator Bolu Babalola recently revealed plans to start a newsletter listing some of her favourite things she has seen or read on the internet, which was met with excitement from her highly engaged Twitter followers.

We've rounded up other influencers using newsletters to build deeper bonds with their audiences, which could provide opportunities for brands to connect with specific and dedicated demographics.

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