The polyester debate: Brands are navigating synthetic fabric backlash in the comments section

By Almha Murphy - 04 Aug 2026
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Posted by Almha Murphy in Analysis

2 weeks ago

Fashion has a big plastic bogeyman. It reared its head in June, when Gap’s studio line announced its nostalgic Happy Stripe collection by Zac Posen. But the excitement came to a halt when it was revealed that the material had changed from 100% cotton to polyester. Gap’s Reel went viral for the wrong reasons, gaining…

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