The quiet influencer machine behind Britain’s £1.2B retailer: How Next incorporated creators into its e-commerce proposition

By Emilie McMeekan - 22 Sep 2026
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Posted by Emilie McMeekan in Analysis

3 weeks ago

In September, Next raised its annual profit guidance for the fourth time this year. This estimate went from £12 million to £1.26 billion. The retailer reported a 10.5% rise in pre-tax profits (£569 million) for the first six months of its financial year. The retailer also credited an almost 8% hike in full-price sales to…

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