Only 17% of consumers trust macro influencers for fashion and sports product recommendations, compared with 73% who take advice from family or friends. This is according to Business of Fashion’s 2026 consumer survey across the UK, Germany, France, Italy and Spain. A new study by Gartner found that 35% of Americans rely less on creators…
Membership Required
Try CORQ. Insights
daily influencer intelligence
- A constant stream of influencer talent recommendations
- Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
- Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
- Essential influencer regulations training
Already a member? Log in here
