monthly favourites trend 2025

The revival of the monthly favourites trend: How the YouTube format has evolved for TikTok audiences

By Caroline Edwards - 24 Jun 2025
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Posted by Caroline Edwards in Analysis

9 months ago

The monthly favourites format is the latest YouTube trend to migrate to TikTok. #MonthlyFavorites has more than 24,800 posts on TikTok, and the video style has been used by Saffron Barker, Fatima Birry, Linda (linda.sza) and Eloise Dufka. Wrap-up content, from R.E.P.O.R.T to empties Each month, creators round up their favourite beauty products, films, clothes,…

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