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The rise of creator clubs: Niche groups from cinema to crafting for brands to drive bottom of the funnel activations

Posted by Caroline Edwards in Strategy

2 weeks ago

Niche communities where people connect through similar interests are on the rise. Apps such as CLIQ and Fable are key in driving discovery of hobby clubs, while influencers are jumping on the trend to launch real-life groups and turn their followers into friends. This is also allowing them to distill core audiences from their enormous…

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