Influencers doing sports challenges

The rise of creators embarking on sports challenges, from sailing across the world to running every UK city

By Caroline Edwards - 15 Sep 2025
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Posted by Caroline Edwards in Trending Influencers

9 months ago

There’s been an influx of creators participating in extreme fitness and travel challenges. Ultra runner Russ Cook ran the full length of Africa in 352 days back in April 2024 and he has since run the length of New Zealand. In September 2024, fitness creator Jonny Davies embarked on Run the Capitals, racing 960km to…

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