The rise of “grandma hobbies” content: Influencers building audiences through the trying new activities trend

By Caroline Edwards - 09 Jun 2025
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Posted by Caroline Edwards in Trending Influencers

7 months ago

2025 has seen the rise of “grandma hobbies” such as knitting, gardening and birdwatching. After all, studies have found that having a hobby improves people’s health, wellbeing, and life satisfaction levels.  From the junk journaling renaissance to run clubs and the rise of creator clubs and activity series, hobbies are a clear trend that aren’t…

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