Influencers receiving PR mailers from brands

The rise of IRL gifting: Brands are hand-delivering mailers to boost views and influencer coverage

By Caroline Edwards - 29 Mar 2026
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Posted by Caroline Edwards in Analysis

3 weeks ago

Listen to this report (four minutes)   Overview Brands are rethinking their gifting strategies by pivoting to hand deliveries to build better relationships with creators while providing sentimental content. Recently, Garnier had its brand ambassador Davina McCall deliver some of its influencer mailers to creators such as Joe Baggs, Sophia Stardust and Georgia Wood. Wood’s…

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