the hunt insights

The rise of the hunt: How Gen Z It-girls drive demand through secrecy (because it’s cool not to tag brands)

By Emilie McMeekan - 19 Sep 2025
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Posted by Emilie McMeekan in Strategy

10 months ago

London Fashion Week opened with Oxfam’s Style for Change catwalk show, which for the second year in a row has been sponsored by Vinted. Styled by queen of thrift Bay Garnett, the event is a trifecta of preloved pioneers from across the decades, with Vinted’s technology meaning secondhand has never had such a large platform….

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