Boomer influencers 2025

The senior influencers who have built Gen Z audiences through life advice, nostalgia and wholesome content

By Caroline Edwards - 19 Mar 2025
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Posted by Caroline Edwards in Trending Influencers

8 months ago

There has been an influx of senior influencers, sharing everything from fashion inspiration to cooking tutorials. Gen Z’s quest for wholesome, positive content has fuelled the interest in older role models, with many pensioner creators having primarily young audiences. The senior US content collective Retirement House has 6.4 million followers and 171 million likes on…

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