The senior influencers who have built Gen Z audiences through life advice, nostalgia and wholesome content

Posted by Caroline Edwards in Trending Influencers

1 month ago

There has been an influx of senior influencers, sharing everything from fashion inspiration to cooking tutorials. Gen Z’s quest for wholesome, positive content has fuelled the interest in older role models, with many pensioner creators having primarily young audiences. The senior US content collective Retirement House has 6.4 million followers and 171 million likes on…

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