“Where has Sézane gone?” This is the question being asked across social media, as long-term members of the French brand’s devoted community wrestle with its rebrand. Earlier this month, founder Morgane Sézalory announced to Vogue Business that she was introducing a more mature look for Sézane. She turned 40 last year and has been fascinated…
Membership Required
Try CORQ. Insights
daily influencer intelligence
- A constant stream of influencer talent recommendations
- Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
- Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
- Essential influencer regulations training
Already a member? Log in here
The biggest learning from Jaguar’s rebrand is that traditional campaign content has no place on social channels