The shift from manifestation to gratitude and how brands can utilise the trend shaping 2025 wellness

Posted by Caroline Edwards in Strategy

1 month ago

If 2024 was the year of manifestation, then 2025 is focused on gratitude. This plays into the year’s overarching theme of okayness and ongoing trends such as romanticising my life and soft living. Manifestation, which was Cambridge Dictionary’s 2024 word of the year, is focused on desiring change, having aspirational thoughts and putting these sentiments…

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