Fashion and beauty creator Shakeel Murtaza on modern masculinity and viral TikTok content

Case studies

“No one idea of what a man should be”: Beauty creator Shakeel Murtaza on modern masculinity and viral TikTok content

By Dina Zubi - 05 Apr 2023

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Posted by Dina Zubi in Case studies

3 years ago

“As a man in skincare, making it really accessible and easy to digest is quite important. And I feel like there’s not too many people doing that,” Shakeel Murtaza says. He has built a following of more than 400,000 across TikTok and Instagram through starting conversations around masculinity and self-care. Murtaza started posting TikToks during…

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