fbpx

“No one idea of what a man should be”: Beauty creator Shakeel Murtaza on modern masculinity and viral TikTok content

Posted by Dina Zubi in Case studies

2 years ago

“As a man in skincare, making it really accessible and easy to digest is quite important. And I feel like there’s not too many people doing that,” Shakeel Murtaza says. He has built a following of more than 400,000 across TikTok and Instagram through starting conversations around masculinity and self-care. Murtaza started posting TikToks during…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here