Influencers and celebrities are crucial for positioning luxury jewellery pieces as investments and sought-after items. In 2024, jewellery was the second fastest-growing luxury asset class. Brands such as Cartier, Boucheron, David Yurman, Chanel, Rolex and more remain popular. Content formats about luxury jewellery include highlight investment pieces, posting jewellery tour videos, shopping vlogs and unboxing…
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