TikTok hit one billion users in 2021 and it shows no signs of slowing down any time soon. From manifestation to trainspotting, there’s a corner for everything on the short-form app – but few are bigger than beauty. Creative, inspiring, and endlessly educational, it can be tough to keep up with this digital landscape. Thriving in it is even harder, especially once you face the challenge of picking out the creators relevant to your brand in such a global community.
To make things easier, we’ve mapped out the content creators making waves in each region of the UK. Looking for beauty TikTokers in the Midlands? Here are our top picks.