Currently making the rounds on TikTok is a streamlined approach to the evening skincare routine: welcome to Skin Cycling, which boasts over 3.5 billion views. This isn’t exactly new, but with the cost of living crisis meaning budget constraints, creators are turning to this regime to rationalise the number of products they use and how…
Posted by Abby Oldroyd in Trends
5 months ago
The cost of living crisis poses a serious risk to mid-range beauty brands