TikTok beauty trend skin cycling is a considerate way to position hero products in the economic crisis

Posted by Abby Oldroyd in Trends

11 months ago

Currently making the rounds on TikTok is a streamlined approach to the evening skincare routine: welcome to Skin Cycling, which boasts over 3.5 billion views. This isn’t exactly new, but with the cost of living crisis meaning budget constraints, creators are turning to this regime to rationalise the number of products they use and how…

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