TikTok business strategy: 10 of the best unsigned and up-and-coming musicians creating buzz and making tracks go viral

Music discovery is one of TikTok’s most powerful verticals and artists have streamed to the platform to make their stamp on the minds of the community. In April alone, Ed Sheeran launched his latest single and, a year after taking Death Row records off streaming completely, Snoop Dogg released a curation of his back catalogue…