TikTok business strategy: A twist on the founder journey format, Isobel Lorna hits 1M and Greg James wins the BRITs

Posted by Emilie McMeekan in Analysis

3 months ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Harrison Hide Sobriety journeys have been a fixture of Instagram for years as creators such as Bryony Gordon, Millie Gooch and Africa Brooke take to the app to tell their stories. On TikTok, the experience…

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