Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales. Aldi and rhode are following the same TikTok strategy Supermarket chain Aldi made headlines for “trolling” Moschino and there is much to be learned. The knowingly-eccentric fashion house launched a £3,700 bag that…
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Rhode’s swift action to resolve lack of diversity is a playbook for brands responding to TikTok backlash