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TikTok business strategy: Blank Street drives earned coverage with “bring your bestie” TV dinner campaign

Posted by Emilie McMeekan in Strategy

2 weeks ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  Blank Street’s latest activation to drive earned coverage Blank Street Coffee is continuing to innovate experiences for its customers. This summer, the coffee brand’s Cycle Thru matcha pop-up in Clapham Common, South London,…

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