Welcome to CORQ’s weekly analysis of how brands and content creators are using TikTok to garner attention, communicate with consumers and boost sales. Boots, Battersea Power Station When Sephora launched in the UK in March 2023, the queue became as much part of the story as the opening itself, with multiple TikToks made of the…
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Squid Game: Digital chatter and meme-able content cemented the series’ success as the most watched show on Netflix