Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales. Meet MCM (AKA the business duping Marc Jacobs’ strategy) In May, we wrote about fashion brand Marc Jacobs’ TikTok strategy (here), which has eschewed the traditional luxury digital offering and instead focused on…
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Marc Jacobs has won the attention of Gen Z by embracing cult figures of the chronically online