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TikTok business strategy: Brands should launch games, not campaigns, to achieve big views with creators

By Emilie McMeekan - 13 Mar 2025
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Posted by Emilie McMeekan in Strategy

8 months ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  Partnership of the week: Madeline Argy x La Roche Posay Madeline Argy is a creator whose every move is dissected thanks in part to her past relationship with British rapper Central Cee. Argy…

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