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TikTok business strategy: Brands using the platform to retarget their audiences and why hiking is the new clubbing

Posted by Emilie McMeekan in Strategy

6 months ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  Remmie by Riley Remmie by Riley is a strong example of the way some brand accounts are using TikTok as a retargeting strategy rather than a direct sales strategy. A little bit of scene setting:…

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