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TikTok business strategy: Creators launching niche products serving niche communities are soaring

Posted by Emilie McMeekan in Strategy

1 month ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  Leaning into niches is key for 2025 Miles Merry is a 25-year-old creator who began gently spoofing the international finance bro city set he was part of on TikTok, gaining almost 300K followers…

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