TikTok business strategy: Four fashion formats to watch, from sustainable trends to an increase in transparency

Posted by Emilie McMeekan in Analysis

1 year ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Considered fashion Charissa Rae is a creator from Newcastle who specialises in styling and books. Rae is interested in considered fashion – she often shops second-hand and styles from her existing wardrobe, and in early…

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