Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales. Glossier’s PR package teaser campaign Glossier is launching a new product, wildly rumoured to be a fragrance, here. There has been much internet speculation, fuelled by the brand itself, when it sent out…
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The Cult of Glossier: Why the brand’s tuned-in community is turning on the company over product complaints