Empire State Building TikTok

TikTok business strategy: Gwyneth Paltrow goes mass market and brand comments hit new heights

By Emilie McMeekan - 16 May 2024
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Posted by Emilie McMeekan in Strategy

1 year ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  Empire State Building Remember when the museums (such as the Rijksmuseum in Amsterdam, and the Uffizi Galleries in Florence) started with the memes? Or when the Duo Lingo mascot and Ryanair aeroplanes began trialling their sardonic…

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