Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Hilton’s 10-minute slay The Hilton hotel chain published an ad featuring its own brand icon Paris Hilton. But that’s not the story, the story is that the TikTok ad is ten minutes long. As someone in…
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Thanks to its clever TikTok strategy, the Hilton is shedding its drab ties to make a defining comeback with Gen Z and Millenials