TikTok business strategy: How brands and creators are using the app to spread awareness about women’s health issues

Posted by Emilie McMeekan in Analysis

1 year ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. In the UK, 60% of the female user base on TikTok are between the ages of 18 and 34, which puts women’s health concerns front and centre for the community. Topics covered in-depth include #endometriosis, which has…

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