Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. In the UK, 60% of the female user base on TikTok are between the ages of 18 and 34, which puts women’s health concerns front and centre for the community. Topics covered in-depth include #endometriosis, which has…
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TikTok launches new search features in bid to become Gen Z’s Google – but will this further the spread of misinformation?