TikTok business strategy: How the community consumes, reacts to and creates content about trending films and TV shows

Posted by Emilie McMeekan in Analysis

1 year ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. The Filmtok tag has more than 21 billion views as film and TV fans on the short-form video app turn their cultural touchpoints into obsessions. Reviews are only the tip of the iceberg – what…

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