Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. The Filmtok tag has more than 21 billion views as film and TV fans on the short-form video app turn their cultural touchpoints into obsessions. Reviews are only the tip of the iceberg – what…
Try CORQ. Insights
daily immersion for digital upskilling
- Full access to CORQ, library of case studies, trend reports & campaign analyses
- Up-to-the-minute news blasts direct to your inbox twice a day
- Interactive online education & strategy workshops
The strategy that exploded TikTok’s toxic fitness community during lockdown