TikTok girlie communities

TikTok business strategy: How to activate “girlie” communities to drive storytelling and sustained engagement

By Emilie McMeekan - 16 Feb 2025
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Posted by Emilie McMeekan in Strategy

11 months ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  How to activate TikTok’s “girlie” communities On the first day of February, bride-to-be Hannah posted a video of herself testing her bridal makeup and finding it lacklustre. She asked: “Can the makeup girlies…

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