Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales. How to mitigate TikTok backlash to brand trips Influencer brand trips have been on a rollercoaster over the last few years, with scrutiny and commentary on the lack of guest list diversity, the…
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Creators slam brands for tokenism plus ‘insulting’ lack of diversity and inclusivity at events and on press trips