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TikTok business strategy: Jacquemus drives millions of views with Bus Aunty collaboration for London store launch

Posted by Emilie McMeekan in Strategy

4 weeks ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  Cult figures for cult brands The Jacquemus store is opening in London on 15 November. So who should herald the brand’s arrival in the capital on TikTok? London’s brightest young things? Stylish footballers?…

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