TikTok business strategy: Jason’s Sourdough is a playbook for community management in 2025

Posted by Emilie McMeekan in Strategy

8 months ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  A playbook for TikTok community management Jason’s Sourdough is a sliced loaf that has become a TikTok sensation – the brand is stocked by Tesco and has distinctive blue packaging. This week a…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here