Michaela Devaughan

TikTok business strategy: Jewellery brand rules the King’s Road and the beauty deep-dive is a highlight

By Emilie McMeekan - 25 Jul 2024
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Posted by Emilie McMeekan in Analysis

2 years ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  Pop-up stars The pop-up has been a feature of the summer so far, with everyone from creator Kate Elisabeth, who sold her bikinis during a weekend in Dalston, London, here, to e.l.f. Cosmetics, here, also…

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