TikTok business strategy: Loved Mark & Spencer? Meet Mat, Alan, John and Lewis: M&S made a chain reaction

Posted by Emilie McMeekan in Strategy

10 months ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  Chain reaction Retailer Marks & Spencer scored a huge viral hit with its collaboration for menswear in July. The brand teamed reality TV stars Mark Wright and Spencer Matthews together (Mark and Spencer, geddit?) and…

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