TikTok business strategy: Mikayla Nogueira’s Point of View suggests a new route for creator brands

Posted by Emilie McMeekan in Strategy

4 weeks ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  Mikayla Nogueira, the Massachusetts pocket rocket who powered her way to the top of beauty TikTok, has launched a skincare preparation brand, Point of View. Nogueira has sometimes been a controversial figure, causing…

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