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TikTok business strategy: PerfumeTok’s widespread appeal explained plus 9 of the best UK influencers

Posted by Emilie McMeekan in Trending Influencers

12 months ago

Passionate communities are the bedrock of the TikTok experience. PerfumeTok is no different, with 3.2 billion views on the platform (#fragrancetok is just shy of one billion) and a veritable powerhouse of creators who analyse, search for their followers’ signature scents and lend their noses in the hunt for beautiful fragrances and their dupes. The…

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