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TikTok business strategy: PerfumeTok’s widespread appeal explained plus 9 of the best UK influencers

Posted by Emilie McMeekan in Trending Influencers

2 years ago

Passionate communities are the bedrock of the TikTok experience. PerfumeTok is no different, with 3.2 billion views on the platform (#fragrancetok is just shy of one billion) and a veritable powerhouse of creators who analyse, search for their followers’ signature scents and lend their noses in the hunt for beautiful fragrances and their dupes. The…

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