TikTok business strategy: PLT shuts down W1 and how Scrub Daddy became Gen Z’s favourite sponge

Posted by Emilie McMeekan in Analysis

1 month ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  PrettyLittleThing In May, PrettyLittleThing (PLT) hosted an open casting for models and brought Portland Street, London W1 to a standstill. The fast fashion brand, ambassadors of which include Indiyah Polack, had been posting about the…

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