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TikTok business strategy: Rachel Siegel’s wedding story is the latest human interest series driving views for brands

Posted by Emilie McMeekan in Strategy

4 weeks ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  Human interest stories create powerful connections for brands Rachel Siegel is a dance teacher and lifestyle creator who posted a video of herself on 5 October saying “My name is Rachel Siegel and…

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