TIKTOK BUSINESS STRATEGY RALPH LAUREN HP

TikTok business strategy: Ralph Lauren’s Hamptons show proves BTS content at events is crucial for ROI

By Emilie McMeekan - 11 Sep 2024
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Posted by Emilie McMeekan in Strategy

2 years ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  BTS content is essential for brand events to drive ROI There has been lots of discussion about how luxury brands can maintain elegance while also embracing the chaos of TikTok. Enduring heritage brand…

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