Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales. The Rhode playbook for dealing with criticism When beauty creator Golloria George called out Hailey Bieber’s beauty brand Rhode for its lack of inclusive shades in 2024, the reaction was swift. Bieber immediately…
Membership Required
Try CORQ. Insights
daily influencer intelligence
- A constant stream of influencer talent recommendations
- Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
- Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
- Essential influencer regulations training
Already a member? Log in here
Strawberry girl summer racks up millions of views: Why Hailey Bieber is TikTok’s hottest beauty icon