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TikTok business strategy: Brands must adopt the cross-generational split-screen to widen appeal

Posted by Emilie McMeekan in Strategy

3 weeks ago

Lola Clark, a creator who regularly jumps on trends and makes them her own, is riding high with two bar-setting content pieces. The first is the Doechii face tape lip sync capitalising on a viral sound from the American rapper and the strength of Clark’s casual but chic beauty content. The video has been viewed…

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