L’Oréal Paris

TikTok business strategy: Street stunts, the L’Oréal Paris cocktail trend and a smart game for the TikTok girls

By Emilie McMeekan - 13 Jun 2024
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Posted by Emilie McMeekan in Strategy

2 years ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  Street stunts From street stunts to interviews, harnessing the power of the general public is very in vogue on TikTok – to the point that Carnaby Street has become a vlogger-dodging assault course. But if…

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