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TikTok business strategy: This Not That is trending, school makeup a winning format and French Girl Summer

Posted by Emilie McMeekan in Analysis

4 weeks ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  This Not That Since the cost-of-living crisis began, social media creators have wrestled with presenting consumption, as shown by the deinfluencing craze of early 2023 and the new onus on prioritising attainability and value over…

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