TikTok business strategy: three independent brands leveraging staff charisma for millions of views

Posted by Emilie McMeekan in Analysis

1 year ago

Brands that have been leveraging the communications talent of their own employees have long had success on the short-form video platform. Here are three examples of brands driving digital traction and IRL footfall thanks to their charismatic and relatable staff.  1. Sugar Rush A dessert shop in Harrow, London, Sugar Rush’s digital USP is the voiceover…

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