TikTok business strategy: three independent brands leveraging staff charisma for millions of views

Posted by Emilie McMeekan in Analysis

11 months ago

Brands that have been leveraging the communications talent of their own employees have long had success on the short-form video platform. Here are three examples of brands driving digital traction and IRL footfall thanks to their charismatic and relatable staff.  1. Sugar Rush A dessert shop in Harrow, London, Sugar Rush’s digital USP is the voiceover…

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