Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth. Chanel is officially back “Matthieu Mania” hit Paris as the designer’s inaugural collection for Chanel launched in stores at the same time as the fashion week show. Editors, celebrities and influencers clamoured for…
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TikTok’s backlash to Chanel’s beauty advent calendar is a lesson for luxury brands